Last updated: February 2023
At Franco Fortini® Boots, Shoes, Dress Shoes, Mens Boots, we respect the privacy of our users and are committed to protecting it. This Privacy Policy describes how we collect, use and disclose information that we obtain about visitors to our website and customers who purchase our products and services.
Information We Collect
We collect both personal and non-personal information from you when you visit our website, make a purchase, or interact with us.
Personal Information
Personal information refers to any information that identifies or can be used to identify, contact, or locate you, either alone or when combined with other information. We may collect the following types of personal information about you:
- Contact information such as name, email address, postal address, and phone number when you create an account, make a purchase, subscribe to marketing communications, request information, or contact us.
- Payment information such as payment card details and billing address when you make a purchase.
- Profile information such as username, password, preferences, feedback, orders, and survey responses that you provide on our website.
- Usage information such as information about how you use our website, products and services.
- Marketing information such as your preferences for receiving marketing communications and details about how you engage with our communications.
- Social media information such as your social media username, if you interact with us through those channels.
Non-Personal Information
Non-personal information refers to information that does not identify you specifically. We may collect the following types of non-personal information about you:
- Device information such as your IP address, operating system, browser type and version, and other unique device identifiers.
- Site traffic information such as data we collect from cookies, web beacons, page tags, and other technologies regarding your visits and usage of our website.
- Geolocation information such as your computer or device’s geographic location based on your IP address or other methods of determining location.
- Aggregated data such as statistical data about the usage and activity on our website.
How We Use the Information We Collect
We use the personal and non-personal information we collect for the following purposes:
- To provide our products and services to you, process orders, and fulfill our obligations under applicable terms of service, conditions of use, and contracts.
- To improve and develop our website, products/services, marketing activities, and customer relationships.
- To communicate with you about your account, purchases, subscriptions, comments, questions, and customer service inquiries.
- To personalize your experience by understanding your preferences, location, and other details about you.
- To provide promotional offers, marketing communications, retargeting advertising, newsletters, and other information we think would interest you.
- To process payments, prevent fraud, collect fees, and enforce our terms.
- To conduct analytics and perform statistical research regarding your use of our website and services.
- To comply with legal obligations, as part of legal claims, or to protect rights, interests, safety, and security.
We will only use your personal information for the purposes disclosed in this Privacy Policy unless you provide additional consent. We will obtain your consent before using your information for other purposes that are not covered in this policy.
How We Share the Information We Collect
We may share the personal and non-personal information we collect in the following ways:
- With third party service providers, consultants, and partners who assist us by performing tasks on our behalf. This includes customer support, hosting, analytics, email delivery, marketing, processing payments, and other services. We only provide them with the minimum amount of information necessary, and they are prohibited from using it for any other purpose.
- Certain personal information, such as your name and email, may be shared with other users on our website – for example, to display reviews or communicate in forums. You can control how and what information is displayed through your account and privacy settings.
- Aggregated and de-identified data that cannot identify you may be shared with third parties without restriction.
- As required by law, with law enforcement agencies or officials, government authorities, and third parties when compelled by subpoena, court order, or other legal process.
- If we ever engage in a merger, sale, acquisition, bankruptcy, reorganization, dissolution, or similar transaction or event, your information may be sold, disposed of, transferred, or otherwise disclosed as part of that process.
We will not sell or rent your personal information to third parties outside Franco Fortini® Boots, Shoes, Dress Shoes, Mens Boots without your consent. We only share your information as described in this policy.
Your Choices & Rights
You have certain choices when it comes to the privacy practices and communications described in this policy.
Marketing communications: You can opt-out of receiving promotional emails, newsletters, retargeting ads, or other marketing communications from us at any time by following the unsubscribe instructions in those messages. If you have an account with us, you may also adjust your communication preferences in your account settings. Please note you may still receive important transactional and legal messages from us even if you unsubscribe from promotional communications.
Cookies & device data: Most web browsers automatically accept cookies by default, but allow you to modify settings to block or delete them. Instructions for modifying cookie settings are available in your browser’s help menu. Please note that disabling cookies may prevent our website from working properly.
Promotional communications: You have the right to opt out of promotional communications at any time by following the instructions in those messages or changing your communication preferences in your account settings if you have an account with us. Please note you may still receive important transactional and legal communications even if you opt-out of promotional messages.
Accessing, Updating, Correcting & Deleting your information: If you have registered for an account with us, you may access, update, correct, delete, or modify information you provided to us by logging into your account and updating your profile information or contacting us. Without an account, you may also request access or changes to your information by contacting us.
Data portability: In some cases, you may have the right to download certain personal information we hold about you in a portable format or ask for it to be forwarded to another provider.
Right to restriction of processing: You can request we stop using or limit our use of your personal data in certain circumstances, such as while investigating inaccurate information you believe we have about you.
Right to erasure: In certain circumstances, you may ask for the deletion of personal data where there is no compelling reason for its continued processing. This does not include information we are obligated to keep for legal compliance or similar obligations.
Right to object: You have the right to object to certain types of processing of your personal data, such as direct marketing.
Right to withdraw consent: If we obtained your consent to process your personal data, you have the right to withdraw that consent at any time.
You may submit privacy-related requests and questions using the contact information provided in this policy. In some cases, we may need to verify your identity before fulfilling requests to exercise your legal rights.
Data Retention
We retain personal information as long as necessary to provide our services, conduct legitimate business operations, comply with legal obligations, resolve disputes, enforce agreements, and fulfill business needs. This may extend beyond your relationship with us, but only for as long as necessary for those purposes.
When we no longer have a legitimate need to process your information, we will either delete or anonymize it. If you request account deletion, we will delete your information within 30 days of the request.
Data Security & Protection
We implement technical and organizational security measures to protect your information against unauthorized or unlawful processing and against accidental loss, destruction, damage, theft, or disclosure. While we strive to always protect our systems and operations, no data transmission or storage can be guaranteed to be 100% secure.
Children’s Privacy
Our website and services are meant for adults and are not directed to children under 16. We do not knowingly collect or solicit personal data from children under 16. If we learn that we have collected information from a child under 16, we will promptly delete that information. If you believe we may have collected information from someone under 16, please contact us.
Links to Third Party Sites
Our website and communications may contain links to other websites, products/services, or resources operated by third parties who may have their own privacy practices. We are not responsible for the privacy practices of any third parties. We encourage you to learn about the privacy policies of these third parties.
International Data Transfers
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to or from the United States or other locations where privacy laws may differ and may not provide the same level of protection as your home country.
We take steps to ensure adequate safeguards are in place to protect your data as required by applicable law, such as standard contractual clauses. By using our website and providing us with your information, you consent to the transfer of your information to countries outside your country of residence, including the United States, in accordance with this policy and applicable law.
Changes to this Policy
We may revise this Privacy Policy from time to time to reflect changes to our business, legal requirements, and user feedback. If we make material changes, we will notify you via email or by posting a notice on our website along with the updated Privacy Policy prior to the changes taking effect. We encourage you to periodically review this page for the latest information about our privacy practices.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
