About Us

About Us

For over 50 years, Franco Fortini® has been dedicated to bringing quality footwear to customers around the world. Our passion is crafting shoes that are stylish, comfortable, and made to last.

Our History

The Franco Fortini® story begins in 1967, when founder Franco Fortini opened his first shoe store in Los Angeles, California. As an Italian immigrant, Franco brought his expertise in European shoemaking to the US market.

The brand quickly gained a reputation for excellent craftsmanship and sophisticated style. Franco focused on timeless designs that could transition seamlessly from work to weekends. Using premium leathers and attention to detail, each pair reflected his dedication to quality.

Word spread, and soon Franco Fortini® was being sold in high-end department stores across the country. The 70s and 80s were a period of rapid growth for the company. As Franco’s sons joined the business, they expanded the product line to include more casual and athletic styles.

In the 90s, the brand embraced Italian roots with fashion-forward boots and dress shoes. Dynamic new patterns and textures showed off the artistry of the Fortini workshop. Even classic oxfords and loafers were updated with bold colors and unique accents.

Today, Franco Fortini® is still owned and operated by the Fortini family. Franco’s commitment to excellence lives on in every pair of shoes produced. Modern technology combines with old-world quality control to deliver footwear made to measure up to your active lifestyle.

Our Footwear

The Franco Fortini® collection includes shoes for work, weekends, and every occasion:

Dress Shoes

From sleek oxfords to trendy monk straps, our dress shoes offer superior comfort with sophisticated style. Using premium leathers and intricate stitching, each pair features the impeccable craftsmanship Franco Fortini® is known for. Both classic and modern silhouettes are available to match any outfit.

Boots

Rugged and refined, our boots are ready for adventure. Chukkas, Chelseas, cap toes, and more, designed in rich leathers and suedes. From the office to nights out, you’ll make a stylish statement. Durable construction ensures season after season of wear.

Casual Shoes

Laid-back doesn’t mean sacrificing quality. Our casual lineup includes loafers, boat shoes, canvas sneakers, and slip-ons. Effortless styling meets the outstanding comfort and longevity expected from Franco Fortini®. Whether you’re running errands or meeting friends, these shoes won’t let you down.

Sandals

Elevate your warm weather wardrobe with our handcrafted sandals. From understated slides to handsewn leather styles, they provide airy comfort without compromising on quality. Sophisticated details like contrast stitching give a refined finish. The perfect choice from city streets to tropical destinations.

Our Commitment

At Franco Fortini®, we take pride in every detail. Our skilled artisans use generations of shoemaking knowledge to ensure the highest standards:

Premium Materials

Only the finest leathers, suedes, and fabrics grace our shoes. From rich calfskin to durable rubbers, each material is carefully selected for quality, performance, and appeal.

Precision Craftsmanship

Meticulous attention goes into every step of production, from cutting to stitching. Our hands-on process allows monitoring at each stage to maintain accuracy. The result is shoes made to last through years of regular wear.

Classic Styling

Our versatile, sophisticated designs stand the test of time. Contemporary updates complement heritage styling loved by Franco Fortini himself. These shoes effortlessly transition from professional settings to laid-back weekends.

Comfort Technology

An expert fit and premium padding provide all-day ease, right out of the box. From moisture-wicking linings to cushioned footbeds, we build comfort into every pair. The ideal combination of natural materials and modern innovation.

Our Future

The passion that started in Franco Fortini’s original LA store still drives us today. As we celebrate over 50 years in business, that enthusiasm fuels our vision for the future.

We’ll continue to leverage technology to enhance production and bring you new styles. Yet always maintain the human touch and strict quality control our reputation is built upon.

Our family ownership allows us to focus on what matters most: delivering the quality, comfort, and craftsmanship you expect from Franco Fortini®. We can’t wait to see what the next 50 years will bring. Thank you for being part of our journey!

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